Increased sales for a breakthrough in the terminal where-.docVIP

 PAGE \* MERGEFORMAT 7 Increased sales for a breakthrough in the terminal where? Last year, Gome integration of Yongle, Dazhong, the formation of the national home appliance chain Gome Suning two strong rivalry for the first-line branded home appliances for the regular channels are in the same position. Then, channel resources to the same terminal where sales increase? Terminal winning depend on the following factors:: Terminal location is the best (and blocking force), the terminal image is the best (visual appeal), the product is the strongest force (product static sales force), promotion is the most reasonable means of the (transaction driver), promoters are the best (Recommendation force), the terminal will be able to victory. Well, this market for several years on the current the current situation of which the most critical? Where a breakthrough? 1, terminal location: Home appliance chain stores often turn games decoration has become the norm. Every decoration, are the most headaches when the sales manager. Decoration must select bit, grab the dark with its competitors out of the terminal location of the best wins. Most people think that with a good location, there will be a good sales, so at all scramble, and looting at the entrance to the first position. From the map view, located in a position A brand is really on the right? The first interceptor to the customer, can be the first to the customer brainwashing, to accept the manufacturer’s design philosophy. However, most customers now shop around and do not lose all faith in the current fierce competition in terminal cases, customers do not know which idea is right for their own. So customers should know more about multi-comparison, he will move forward. B in the second position there is an opportunity for the brand, B Brand Promoters began to once again brainwash customers. A this time the brand became a target, while the brand A is currently unable to respond. Turnover is likely to achieve i