Independent car prices how to build strategic marketing system.docVIP

 PAGE \* MERGEFORMAT 20 Independent car prices how to build strategic marketing system In 2009, China’s auto market to more than 13.6 million units sold, an increase of more than 40% growth rate, windy world, a real car sales superpower. China’s automobile market gains across the board a comprehensive, independent performance of the car even more eye-catching brand, becoming in 2009 the absolute backbone of the Chinese auto market. The latest statistics show that sales of the top ten car manufacturers are: Shanghai Volkswagen, Shanghai GM, FAW - Volkswagen, Beijing Hyundai, Nissan, BYD, FAW Toyota, Chery, Guangzhou Honda Automobile and Geely Automobile. were selling 729,000, 727,600, 682,300, 570,800, 528,300, 435,600 vehicles, more than 43.55 million, 432,900, 365,600 and 330,000. In this one, independent car prices Chery, Geely, BYD, and were ranked sixth, eighth and tenth, occupied the top ten Name the three seats, at a relatively leadership. Analysis of 2009 sales booming Chinese auto market and the contrarian rosy report, “government bailout” should be said, in which an irreplaceable role to play, play an important role in promoting the end of .2008, in response to financial crisis, China The Government implemented the “displacement of 1.6 liters and below, the economics of car purchase tax levied by half” of the rescue strategy to enlarge the consumer unprecedented consumer enthusiasm, displacement below 1.6 liters and ushered in the economy car sales boom . Statistics show that in October 2009 and November, 1.6 liters and below, the total vehicle sales compared to 69.4% and 69.8%. and these models are basically the main model independent car prices. ranked sales the list of the top ten and the Chery QQ BYD F3 is one of the beneficiaries. 2009 1 - 11 months, the national self-car prices to achieve a total sales of 4,092,400, accounting for all vehicle sales in the current period’s 44.35%, accounting for half of the country. Among them, the self-car