Inside the new media integrated marketing Tesla nine key points.docVIP

 PAGE \* MERGEFORMAT 3 Inside the new media integrated marketing Tesla nine key points With the development of Internet and mobile Internet, the traditional companies to reduce traditional media advertising, new media marketing shift, the father of modern marketing, Kotler noted that marketing the new media age, in the future companies will turn to new media marketing, Benitez Pull electric cars become the brightest star in the future, and how it is an occasion to conduct a comprehensive Internet new media integrated marketing, where Wang Chong associated with the School of New Media Marketing Tao for everyone Revealed nine key points. First, the Internet thinking to do product Tesla genetic blood flowing in Silicon Valley, it is the core of the Internet thinking, Tesla successfully subvert traditional car, creating a high degree of market acceptance of electric vehicles, apart is that Tesla will introduce the idea of #8203;#8203;the Internet to the car production to a whole new idea to do the car, this is the Tesla subversion brought innovative thinking, no engine, but it has more than Ferrari’s pace, without refueling, a charge can travel up to 502 kilometers, is a cell surface Tesla + + a computer with four wheels, but the experienced know that Tesla is actually the ultimate user experience for the center, such as Apple as the hardware and software done seamlessly, creating exceed user expectations of the ultimate driving experience. Second, the experience of online and offline marketing O2O mode Tesla insisted online distribution model to foster consumer directly operated stores under the line, enhance the user experience, and direct greatly simplifies the buying process online, making the car consumption into standardized and personalized custom menus combining stage, Benitez Pull the survey found that at least 80% more customers prefer to buy direct way to network because Direct allows users to directly face the enterprise, made their demand, Tes