Looking back three years Wang Chang-an - academic discussion emphasis on the development strategy of beer along the Yangtze River.docVIP

 PAGE \* MERGEFORMAT 8 Looking back three years Wang Chang-an - academic discussion ‘emphasis on the development strategy of beer along the Yangtze River’ Introduction: The author in February 2006 ‘cold-value beer’ has described the ‘heavy beer defeated Sichuan, the market space are withering, and later the’ front-line development strategy of the Yangtze River Shun - let the Yangtze River flowing mountain beer ‘, this great historic feat , somewhat shaped like a Red 20005 miles long march. Sichuan, Chongqing, market competition, rapid heating up, and the town of beer exile. In Hunan, Jiangsu, Zhejiang and Anhui, to seek partners to combat competitors, CRC Kukuxiangbi, heavy beer to seek the British capital, blood transfusion, to cite the banner of battle Prachuab earth. Although the emphasis on beer want to break through China Resources Blue Sword of the pincer attack, try to avoid the same line of strong brands of beer Corps and the regional competition, but with the big beer groups in the country to complete the layout, heavy beer all members of the group had to face the strong beer brands around the head-on collision Moreover, the Group’s nationwide re-layout of beer still in the Yangtze River basin. ‘ Over the past three years, and now once again to talk about strategies for background: 1, the core market of Chongqing headquarters around the beer factory was drawn into the arms of a powerful enemy, in the Sichuan regional distribution-intensive rival factories, incorporated and new bad start with. Competitors from time to time in the open air to eat heavy beer, so that Chinese boss furious ‘CRC can not eat heavy beer’ - external threats 2,03 years, just by the then red, purple, marketing consultants - led by Mr. Chang-Quan Lu Chan Bo marketing consulting agency providing services to re-stake in beer, this is a personal judgments. In November 2003, started going to visit brother I had the privilege to participate in group-house training, learning materi