Marketing real eight-step- Introduction.doc

 PAGE \* MERGEFORMAT 11 Marketing real eight-step: Introduction In human society there are different important things: values and interests. These two things go hand in hand like two brothers. Value is for long-term interests, the interests of a practical embodiment of value. But the value is not necessarily a realistic interests and the interests of the possibility of no value. Have such an example: There is a four-year earned 20 million corrupt officials can be described as a significant interest, but worthless. There is an honest and upright official died in office, the uncorrupted, there is no interest at all, but he has a high social value. A successful businessman, creating a four hundred years of the brand, promote public integrity, the interests of both the value of another. And values and interests are closely related to two main activities: marketing and sales. Marketing is and value-related activities, by raising the value of commitment and to build the brand and other activities of enterprises and consumers of long-term value; sales are exchange between people activities are related activities and interests, usually by providing stakeholders solutions to achieve short-term benefits. To achieve long-term investment performance is only the marketing or sales are not enough to concern the relationship between the two so that the effective fit is the key. Brands in marketing activities, is the only value that can be passed on the memory of marking system is the main result of marketing activities. However, after research found that: At present, there is no brand in China. That is rarely described as China’s current marketing activities. Why? Because the brand is an identifier for the value of its principal investors require a clear, clear the value of the audience, and very social, so-called ‘the eyes of the people’. Otherwise, only the commercialization of the product, but a big one trademark only. For example: China’s current economic essence is i