Marketing theory formation and development of the overall framework of.doc

 PAGE \* MERGEFORMAT 21 Marketing theory formation and development of the overall framework of Marketing Thought begins in the early 20th century. In marketing research has just started, the economic theory of the research is still in the 20th century, the first period of a tripod wins, so its bound to this new field of study tremendous impact on longevity. In this sense, we can say that there is no economics, no in today’s marketing. So, Professor Philip Kotler Marketing Association in the United States the 50th anniversary of the World Marketing Congress asserted: ‘Economics is the father of marketing’. Early studies of marketing scholars are very familiar with the economic ideology prevailing at the time. So when the market is in an issue brought to their attention, they often use economic theory as a frame of reference. However, marketing and economics are different from, economics, usually focused on theoretical studies, and marketing to focus more on the experience and practice, or that marketing theory is summarized and refined in the practice, on the basis of the development and evolution . Since the marketing produce, especially since the 20th century, 50 years later, marketing depth and breadth of theoretical research have been significant developments. In this article, the author expounded the theoretical framework for the study of marketing the formation and evolution of the development process. First, McCarthy said 4Ps - the basic framework for marketing management and critical 4Ps marketing mix along with the theory put forward arose. In 1953, Nierbodeng (Neil Borden) in the American Marketing Association’s inaugural speech created a ‘marketing mix’ (Marketing mix) the term and its meaning is more or less market demand, to some extent in on by the so-called ‘marketing variables’ or ‘marketing elements’ influence, in order to find a certain degree of market response, companies want to be an effective combination of these elements to meet the ma