Marketing three times the floor.doc

 PAGE \* MERGEFORMAT 5 Marketing three times the floor Flooring industry, competition is fierce, and a great Changba your side, I feel on stage, each floor brands are trying to ‘unique’ marketing From EMKT. ways to impress consumers, many companies end sales personnel will remain in the pursuit of data is always hope that through the understanding of product technical data to achieve the purpose of sale, although this method has played a role in a certain period, but in the present explosion of information today, has become so pale weak. There are many companies trying to find a way to expand the voice influence and give consumers more opportunities for brand association, endorsement marketing, but the transition has been all but forgotten by customers, because customers are also hard to determine which voice is true and what is false, spokesman for the trust on the crisis prevalent. Competition in the end the floor of what kind of competition, after a careful analysis of the flooring industry, the author summed up the flooring industry, marketing, marketing for the three times, but also a summary of marketing for the flooring industry. The first era of ‘streaking era’, streaking the times all the contents of the products are displayed in front of the consumer marketing model, floor company hopes the sale of flattering style way, the floor all the data the industry to tell consumers, thereby to impress consumers, the right product for consumers, especially the floor products are not well aware of the marketing era, played a positive role. Many flooring products, the industrial enterprises will be more than 30 indicators for each comparison, such as abrasion rpm, in order to get people’s awareness; this simple marketing model, in a specific product introduction times, played a very important role in . Consumers to quickly understand the floor, the industrialization of the products and consumers into the process of fitting the fundamental and essential elements