Marketing, is the marketing weaknesses of human nature!.doc

 PAGE \* MERGEFORMAT 8 Marketing, is the marketing weaknesses of human nature! Although the period of time, certain companies can rely on more advanced technology or concept to get a certain period of the unique features of perception, but in the long term, the market is always a tendency to function homogeneous market. So, when a category to a mature stage of development, the market leader must be able to communicate that in a place that a more emotional level. Since it is the communication of emotion, it will definitely need to find a breakthrough in consumer sentiment. Those people that we face, in which emotional level need help? Them what the problem is difficult to solve by yourself? Their emotional characteristics which resonate easily formed ? which weakness can be used as a breakthrough? There are weaknesses in human nature, but people are eager to improve, success, perfection and be encouraged. Below is about human weakness of 15 communication points, brand communication and marketing in actual combat, a little hit or tranquility. 1, low self-esteem. Everyone has varying degrees of inferiority, because we all want to improve their environment. Could hinder career success, not genetic, but the fear of failure is self discouraged and inferiority complex. On this basis, if we hit the target group marketing inferiority can naturally be more effective, such as the kidney, obesity, plastic and other enterprises, are using these psychological hot pursuit, so that consumers have no power of resistance. 2, regret There is no regret, regret blindly is a stupid and unhelpful behavior.’s Want to change history, I hope to never done a wrong thing, but the fact that you have done. Regret only lead to anxiety To know remorse does not change what we can do is to seize the moment. hunger marketing, in fact, for this mentality, match up. merchant intends to reduce supply in order to achieve the regulation of supply and demand, manufacturing shortage. ‘ illusio