Media Marketing microblogging Some Problems.docVIP

 PAGE \* MERGEFORMAT 3 Media Marketing microblogging Some Problems Micro-blog has become the new media. On the function of micro-marketing blog, marketing conditions for research, is also a priority. Here I initiate, encourage each other with our readers. First, the concept and characteristics of micro-Bo To it, and that micro-blog (Micro-Blog of the short, is a relationship based on user information-sharing, dissemination and exchange access platform, users can WEB, WAP and client components of various individual communities to about 140 words of text Updated information and instant sharing. The earliest and most famous is the United States microblogging twitter, according to the relevant public data, as of January 2010, the product in the world already has 75 million registered users. Conceptual view, a micro-blog is a blog, and there is less number of words, through the mobile phone and other end-to-date, you can get rid of to be in the form of restrictions on Internet access in the computer desk. Micro-Bo also had a lot of attention to marketing the event. Such as an official of the Commission for Discipline Inspection to surrender, the way cell phone posted on the situation in the micro-Bo; such as a large S and Xiao Wang’s wedding, Charles Zhang, Sohu and timely today send photos, micro-Bo, is widely used. From this perspective, microblogging is the network communication blog and the combination of 3G mobile phone innovation. Second, the development of the mainland microblogging Sina was first to it, and claimed to have over one hundred million users. Kai-fu Lee in mid-April 2011 in the annual Boao Forum for Asia held (Boao Forum-for Asia named “micro-blog: social expression of shock,” the discussion said “micro-blog on Chinese society the biggest impact is that it can quickly spread that may be covered up information, for example, related to social injustice, events and information.” Kai-fu Lee is the Google of China’s former president, he a