Model upgrades meeting the ecological health and hospital services marketing into a new era of marketing.doc

 PAGE \* MERGEFORMAT 10 Model upgrades meeting the ecological health and hospital services marketing into a new era of marketing Currently, there are 144 million elderly, aging level is 11.1%. And to an average annual rate of about 30% increase. With the advent of an aging society, older persons are becoming increasingly prominent. At present, the domestic birds to carry out a similar-style old-age pension, ecological health, health management, small businesses, like the silver to form a complete theoretical system of the century the ecological health of the companies are even scarcer. In April 2009, held in Shanghai International Expo on healthy lifestyles, as the first domestic health management and TCM will be two major theoretical integration of specialized health services, was awarded the International Fair of healthy lifestyles Best Innovative Health Technology Demonstration silver century enterprise companies, the health industry with new concepts and new concepts of technology support systems, their experiences are the industry’s attention. Silver Century’s based on the old health industry, The company has developed to the country more than 20 provinces and nearly 500 Terminal service agencies to reach a certain scale. In 2006, the company’s chairman Zou Sheng-chan as a health products industry in China, worked hard for decades, battle-hardened veteran, deeply aware of the crisis in the industry at the same time, he also keenly anticipated, to the health industry has a larger as is bound to change the current marketing From EMKT. models and development strategies. Chinese health products industry for the status quo, combined with the enterprise’s own advantage, he boldly put forward the enterprise to develop ‘ecological health’ of new ideas, that hospitals and health examination as a starting point to the health of the ecological health hospital intervention as the starting point to build meet the requirements of a World Health Organization, the health