Moral system of marketing channel.doc

 PAGE \* MERGEFORMAT 11 Moral system of marketing channel Abstract marketing channels is to regulate the moral behavior of the main channels to participate in the standards. Through the channels of moral system, pointing out the main performance of its moral, and ethical construction to build a channel model, that the Government, in which role. Keywords channel system of moral ethics and moral construction Is the enterprise product marketing channels to achieve an important part of the transfer. Stern view of marketing channels is to promote products or services used or consumed smooth set of interdependent organizations, DENG Sheng-Liang that the marketing channels is an interaction between the completion of product distribution activities in the organic system. The participants in marketing channels is the manufacturers, brokers and consumers, in the course of their interactions will create a product flow, information flow, ownership, flow, flow and other promotions, all subjects in order to pursue their own interests to maximize each other the existence of conflicts and contradictions, will surely have a moral problem. Channel is to regulate the moral behavior of the main criteria for participating in the product distribution plays an important role. Advocacy marketing channels in the moral, not only manufacturers, brokers, consumers recognize the channel’s responsibilities, obligations and ethics, enhance the participation of the principal’s moral awareness, but also to coordinate the relationship between the three to promote the the smooth distribution activities, but also to reduce transaction costs for the community and promote social harmony and progress. In this paper, marketing channels, the relationship between the various participants in starting, marketing channels, the moral system, and build marketing channels and moral control system, in order to understand the relationship between channel and channel the moral ethics built to provide. A mar