Music in China two path differences.docVIP

 PAGE \* MERGEFORMAT 3 Music in China two path differences I remember participating in Sun Yat-sen EMBA admission interview, the interviewer has asked such a question. Coca-Cola and Pepsi-Cola in China, accounted for most of the carbonated drinks market, are used in bottling system works, but they are on the path has been different, mainly in the following three aspects: 1. 2 in the Chinese market layout, the number of different plants. Coca-Cola in China’s major and three strategic partners to build 31 bottling companies and 35 production plants, almost every province has a Coca-Cola bottling companies in economically developed provinces, but also there are several bottling companies, such as in Guangdong Province alone three bottling company’s five production bases. The Pepsi-Cola in China, the company set up 20 bottling 22 production plants, the density is relatively low. 2. Distribution and different modes. Not the same as the layout of the density, then decided the two differences in the production and supply chain, Coca-Cola in the densely populated provinces have set up factories, so they have taken in the distribution is based on the direct supply terminal-based retail, wholesale, supplemented by strategy, despite the current wholesale and there is a great proportion of the business, but the direct supply retail outlets is their long-term goal. Pepsi-Cola because there are not many places to set up factories, they would rely on wholesalers for distribution, basically the wholesale level, Pepsi’s bottling companies are only responsible for a small part of the retail end customers, and even many parts of the market activities are by the dealer to perform. 3. In the retail end of the focus not the same. Coca-Cola beverage industry to do the boss, so both men and women are set in their target consumer groups, the performance of the retail terminal is that all parts can be sold drinks into the fight for selling Coca-Cola Company’s products, which have a