Multi-head competition the local liquor How Breakthrough.doc

 PAGE \* MERGEFORMAT 9 Multi-head competition the local liquor How Breakthrough China is a wine producing country, and manufacturers everywhere, brand number, both large national brands, there are regional and local brands, therefore, the fierce market competition is inevitable, many markets are warlords disputes, gun smoke. Such as in Shandong Weifang, regional wineries, there are three larger, namely, Jingzhi, the Cloud Gate Spring and XX brand. Among them, Jingzhi the largest annual sales, about 1.5 million, the largest comprehensive strength; Cloud Gate followed by the spring, the annual sales volume of about 80 million yuan, XX brand weakest annual sales of less than 30 million yuan. Apart from the above three, each of the following counties also have a large winery and the rest there are many small wineries, as well as some foreign brands in each of the liquor consumption season, the parties have resorted to every means, do you sing I strike the stage, each side wants to take a favorable market position, especially Jingzhi, Cloud Gate brand three wineries in the spring, and XX, each wanted to become a leader of a group, so almost every year, there will be a new round of market SHOPPING, But the result is a happy some unhappy, in addition to one hit the ground running, smile, is often spent much of the rest of the market to a lot of expenses Quewu in vain, and even some companies harmed by such conflicts. Many enterprises in the competition, easily fall into two errors: First, not blindly follow the success of business or good business than their own, the other party how to do himself how to do that along with the other side to do it right. Second, products must be made in the mainstream dominant position in the mainstream products that only achieve a dominant position is successful. In the above two kinds of competition, under the auspices of the concept of the market is in serious competition, homogenization, in order to achieve the same dominant pos