Off-season marketing working slowly and deliberately.doc

Off-season marketing working slowly and deliberately Any product, in the sales process will have a clear peak seasons. This is determined by product and market characteristics determine the nature, is not fundamentally change. Of course, medicine is concerned, the existence of equally low and peak seasons only difference lies in the range of products aimed at different timetables. In summer, when diarrhea diarrhea treatment drugs like brisk sales when the treatment of common cold, cough and asthma, as well as drugs like antibiotics, while sales dropped, this situation is very obvious. It is with such a clear distinction between low and peak seasons, has always been the attitude of most businesses are: to increase the market during the peak season when the input and staff input, to achieve the maximization of product sales; in off-season when the market is making efforts to reduce inputs and hope through the sale of inertia to support two or three months before such a sales cycle in order to plan the upcoming season, a big fight. Enterprises are to conduct market operations so naturally, we have logic behind them. Their off-season when the market space is limited, continuing large investment enterprises may only be a waste of resources, and does not guarantee sales. However, from another point of view to think, off-season is like the stock market market’s lowest point, if they can effectively seize the others are reluctant to put a period to a certain degree of market construction, until the time of the holiday buying season is not correct can be fully displayed their prowess do? Thus, the advent of off-season but is a new opportunity to start. Whether the enterprise there is always this feeling: the peak season, when there is too busy to discuss product sales, always too busy to scruples integration of markets, brand building, and so a series of work, even if the sector of large enterprises have a strong human, financial and material resources, nor related wor