Off-season marketing customer strategy.doc

 PAGE \* MERGEFORMAT 14 Off-season marketing customer strategy Market season is generally considered the harvest season, manufacturers and merchants are ‘Baxianguohai, recount’, using various strategies, ‘your side Changba I debut’, to attract the attention of target customers; However, to the off-season, large Some enterprises are ‘swords and guns in storage, Ma Fang Shan’, most of them died down, or sum up training, or laissez-faire. As everyone knows, there are indeed many opportunities for off-season, because most companies are beginning to break at this time, and the extent of competition in the market far less intense peak season, there are many companies to seize opportunities in the off-season, made during the peak season can not be achieved successfully . The so-called ‘off-season’ is not the marketing activities of the off-season, because for a smart, mature entrepreneurs, consumption of certain commodities are low season and the season of difference, but for corporate marketing activities, the off-season did not always . Who can be a good market, hard off-season, who will be able to market in the upcoming season in the first step. Recently, although there are many companies turned their attention to off-season, want to make a difference in the low season. But how to achieve success in the off-season market, but also a substantial number of management headache. To do a good job off-season, first of all have to identify the target customer strategy, because the success of each marketing campaign, first of all with the right strategy for target customers are inseparable. Marketing off-season is also the case, we must first figure out marketing activities are targeted at what kind of customer as well as what type of customers will take the strategy, and only so that it can carry out the next step in the implementation of marketing activities. There are two target customer strategy, customer strategy to retain customers or to conquer new strategy, off