On medicine and health products marketing operational practices Eight.docVIP

On medicine and health products marketing operational practices Eight (A) Conference Marketing: moisten things silently (b) specialist marketing: a borrowed boat (3) intimidate marketing: making a fuss (4) Celebrity Marketing: Hujiahuwei (5) science marketing: false passage valve Guo (Vi) Community Marketing: The hearts and minds of the (7) Crisis Marketing: half fire, half water (H) ‘new ad bombing campaign’: is not easy to say love you China’s pharmaceutical health care products market, along with the pace of reform and opening up has gone through nearly two decades of ups and downs. From the traditional planned to market-based allocation system to a market system, the process of transformation, modern and traditional, old-fashioned and innovation in the collision between the constant run-in with the new marketing models and operating practices emerging, exciting and create a Also a peak, driving the entire pharmaceutical health care products market is constantly moving forward by leaps and bounds development. But with the market economic system, continuous improvement, the entire market, are also constantly changing marketing environment, market competition is growing, the industry brought huge sums of foreign capital reached the present, as well as multinational corporations, pharmaceutical companies and also to dance with the wolf continually grow and develop. State medicine and health products industry, management has become more stringent, the market has become increasingly standardized, industry barriers to entry in the rising. ‘Medicine key word’ quit the stage of history, GMP, GSP certification ‘deadline for nearly’, the whole industry is facing re-’shuffle’. Rx is prohibited in the mass media, advertising, OTC market also has many limitations, has been described as medicine and health products industry, marketing is ‘dancing in shackles’ and it is in the ‘high-wire act’. More and more enterprises are faced with an increasing number of marketing c