On the large supermarket chains operating in the prefecture-level market several acclimatized shop problem.docVIP

 PAGE \* MERGEFORMAT 9 On the large supermarket chains operating in the prefecture-level market several acclimatized shop problem Fang Jian heard two stories, one is a high profile entry of Carrefour in Xi’an during the year, before the opening of a non-Chinese Chinese procurement negotiations with a supplier, because the conversation is interspersed with too many special terms in English and Carrefour, leading suppliers very upset, stormed off, a few years later, sadly closed Carrefour stores in Xian, and this alone, but also surprising. The other is on the home of the world, Xi’an husband is a supplier of the Swiss doing business in China people, every rest, to his wife’s company will help, of course, most comfortable thing is delivery, a long time, the world’s receipt of the staff of the Department stores will have known him for as long as he came to delivery, without language exchange, would not let him wait in line, priority delivery, error is extremely small, thus small, then to grow the world’s first terminal of Xi’an, it seems that people “should be” feeling. in a kind of city, provincial capital cities large supermarket chains is saturated and relatively stable on the occasion, no more space and opportunities to open new stores, these giant chains spontaneously focus the attention of the municipal market. when they are full of confidence, proud of his success to enter the ground-level market, I gentle reminder to pay attention to “acclimatized” problem. First, the normal state of mind to cut into the market level, in order to survive as a basic strategic goals. In a class of cities, metropolitan market for many years dash, invincible, invincible in the face of large chain supermarket-level market, they often can not face normal state of mind Yes, arrogant, lofty, arrogance bully, arrogant. do you not know, in their own market base business for many years, he has no condensate is the industry’s king, consumer recognition, have their own reputation, s