On the level of marketing 6Sigma.docVIP

 PAGE \* MERGEFORMAT 7 On the level of marketing 6Sigma Marketing performance evaluation, and theoretical circles abroad 60 years from the beginning of the 20th century, conducted a study on indicators of change has gone through three stages of development, such as from the financial results for the evaluation of non-financial results for the evaluation and measurement of output to inputs from the evaluation, from the individual indicators measurement to the multi-index evaluation. In practice, many enterprises through sales growth, market share, customer satisfaction, and several other indicators to measure the company’s marketing performance. The international community also has some of the enterprises through marketing audits to check the operating performance of enterprises, such as Wal-Mart every week from the sales, sales profits, customer satisfaction, service quality, advertising effectiveness, etc. Check the company’s marketing performance; DELL company on a regular basis to check their distribution efficiency and service quality. From home and abroad for the performance of marketing research point of view, up to now have not formed a complete set of marketing evaluation system, without a complete marketing inspection body, there is no scientific marketing controls, most of the studies focus on the identification and evaluation of indicators choices. But the index reflects only the sales results that are reflected from the deeper inner marketing causal relationship can not be found on the marketing process from the root of the problem and errors lie, and thus can not be improved and perfected, it can not accurately determine the cause of business success or failure of factors and the factors which played a role. ‘6 Sigma level marketing, ‘the concept of import, will be based on 6sigma system theory and method of analysis from the marketing process, marketing process of creative, marketing, process control, etc. to build their own concepts and method