On the marketing channel.docVIP

 PAGE \* MERGEFORMAT 4 On the marketing channel What is a marketing channel? Let’s look at what the pathway is, we all know, one pathway is 4P: Product (Product), Price (Price), channel (Place), Promotion (Promotion); However, in practical applications, 4P should be regarded as 4P’S ( System ) become a complete 4P systems; because any of the P in the actual work can not be completely divorced from the other P independent existence; channel marketing is from channel (Place) of this latitude to plan marketing activities, and managed marketing work. Why do channel marketing? Why are more and more attention to channel marketing fast moving consumer goods manufacturers, we learned from the source point of view, the essence of marketing is to sell our products, while the access of consumers to buy our products, ‘the scene’, and our products as fast moving consumer goods, there are two very obvious features, one impulsive consumption, and second, the expansion of consumption; these two characteristics make consumer access to this ‘scene’ is particularly important in; Then, in the ‘live’ how do we allow consumers to buy our products, how many consumers to buy our products, how to make consumers more than once to buy our products, which when you need a marketing channel. Channel marketing do? Many people are wondering how, marketing specifically including those who work? Now let us look at Master drinks and cola how to do! Master drinks in 2005, the establishment of channel planning (Trade Marketing) the role, work and planning department, sales department to make connections; specifically with ‘and shops’ as the boundaries are divided into the store and shop; Master Beverage path planning (Trade Marketing) The establishment of this role to solve the channel’s marketing efforts, planning and execution of marketing efforts, such as channel management issues; but there is very often know these, but not know why they are; Of course, as the establishment of regional