On the marketing concept of innovation.docVIP

 PAGE \* MERGEFORMAT 7 On the marketing concept of innovation Paper Network: Abstract: 21st century, our businesses have gradually abandoned the simple imitation learning, combined with its own characteristics of Chinese enterprises, innovative marketing concepts and methods, a positive response to severe market competition.  Keywords: service marketing, network marketing, green marketing, relationship marketing  New marketing model through continuous practice summary and evolution, has been widely recognized and valued according to its characteristics and laws, development of market practices, improve the operation mechanism, the focus on enterprise and its advantages to stimulate the creative marketing team to carry out science and marketing, to firmly establish the concept of the business market is everything. From this, the business management of innovation should be how the new economic conditions, business marketing as a primary task. according to a new marketing model, combined with industry and business background, from the following aspects: First, the service marketing  real economic life of the service can be divided into two categories. One is the service product, create and provide products for customers mainly from the core interests of the intangible services. The other is the function of service, the core product interest mainly from the formation of the components, the service is invisible to meet customer demand for non-major. Berry and Michel Sula Man (1991) that the source of the product’s core interests, the physical components of the composition to be more than the invisible, then the product can be seen as a ‘commodity’ (tangible products, intangible ingredients if the ingredients to be more than physical, then the product can be seen as a ‘service.’ distinction and services consistent , service marketing research formed the two areas, namely services product marketing and customer service marketing. is the nature of prod