Owner of a cosmetics market layman Apocalypse.docVIP

 PAGE \* MERGEFORMAT 10 Owner of a cosmetics market layman Apocalypse With the improvement of people’s living standards, the United States demand is growing, thus spawned the development of the domestic cosmetics market, according to statistics cosmetics consumption rate of 20% annually in constant increase. A huge market makes many manufacturers duty-bound to Qianpu subsequent influx of years, want to get a bucket of gold Amoy. Makes this industry seems to be hot. However, the cosmetics market after all these years of development, has gradually matured. If there is no market experience and talents, passion alone is certainly a cavity to be badly beaten, and in recent years that even some white wine, and doing drugs, advertising had very positive about the cosmetics industry, but the huge investment costs, the market did not give to their expected return, but sink like a stone, suffered heavy losses, finally had to quit a heavy heart. In my opinion, the fast-growing cosmetics market will be sustained over a long period of time, and now you figure it is also called a sunrise industry and it, its development potential is still enormous. No reason not to do so, the premise is to understand the market, to the brand positioning accuracy. Positioning made easier because business leaders have their own understanding of the market, but the key is to the objective situation in the market and their own practical to give new and accurate positioning. Although it looks very simple, while filling a lot of businesses close enough. Usually before the development of a new, as to understand the market to the product manufacturers should do an accurate positioning. This includes product price, brand culture, target customers, channels, and so on. Through the pre-market survey, according to practitioners of the experience and views of the industry and product strategy decisions. Rather than waiting until after the product has been produced, before going to test how little of i