Panasonic Plasma confront Sharp LCD Communication Strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 13 Panasonic Plasma confront Sharp LCD Communication Strategy Analysis Things happen very suddenly, one might even be nothing more than many people understand that. Has been a steady, known in Japan Matsushita Electric Industrial Co., even at the eighth China Beijing International High-Tech Expo, the country of origin Japan’s Panasonic Plasma TV with the same Sharp LCD TV in Japan origin together, saying: ‘LCD TV Machine Company recently has always preach that they are flat-panel TV industry’s leading product, in fact, through on-site comparison, in the picture quality in plasma TV was an overwhelming victory. ‘ The thing is bound to happen again. When the future trend of China’s flat-panel TVs becoming ever more acute when the, when the LCD TV market share is expanding the occasion, when the domestic many enterprises will be developed plasma only as a means of balancing the occasion, as belong to one camp, lack of plasma technology received a frosty reception, market share and market share continue to decline somewhat in the market action is understandable. The direction of development of flat-panel TVs two Japanese companies struggle to move toward the stage from behind the scenes. The Panasonic Sharp flat-panel TVs around the direction of the war behind Beijing Takafumi customers Cao Ya-yun, director of public information dissemination activities organized by also done in a very impressive and will be in this direction by the two disputes between enterprises to upgrade to the whole direction of the future development of flat-panel TVs large-scale discussion. The author of several months through the media coverage of the campaign attention and summary of communication activities on the successes and shortcomings of the simple analysis, and wrong if you also look Fu Zheng. Three highlights of the communication process Somehow point of view, the dissemination of news events in this early, mid, post a reflection of the three major brig