Pharmaceutical companies renovation of the old product marketing outlets.doc

 PAGE \* MERGEFORMAT 11 Pharmaceutical companies renovation of the old product marketing outlets From the definition of marketing to locate, how to be considered is an old product sales, the product will have any basis in the old products, old products sold by what means, have a way out in the market, the number of this type of product in operation, How do pharmaceutical companies look at old products a new marketing concept? Is an old product need to be considered carefully the relationship between marketing and sales for any reason. Medical consumer products on the market co-ordination point of view, similar, low-level sales of old products are still a lot of companies nowadays pop the old product upgrades and replacement work, the main purpose is to upgrade product sales, but the renovation of old products have considerable the difficulty of marketing tools are also renovated the complex nature of doing renovation of the old products before, after like how to carry out the co-ordination will be a key piece to consider. One, the old product first consider six kinds of ways The old main problem is that sales of new products is difficult to compete, and then the old products and new products in the market there are still perceived competition, companies set up in order not to make their own sales network in the competition to be eliminated and come up with many ways to resist being the new product competition. 1, lower prices: the price of the issue first, by lowering prices to maintain sales and old customers. 2, the change in packaging: old faces there is no novelty, and promotional repeatedly robbed, before the product packaging design is relatively backward, so a shift, change, you can also enhance the image. 3, to draw customers: In the promotion and distribution of the means, we pay more attention to the deduction rate of care and take the relationship, reduce inventory risk. 4, multi-shouting: competitive products can not be caused by silence, to