Pharmacies how to apply the Blue Ocean strategy and innovation and change to enhance the competitiveness of.doc

 PAGE \* MERGEFORMAT 9 Pharmacies how to apply the Blue Ocean strategy and innovation and change to enhance the competitiveness of In the face of rapidly changing era of meager profit, a key factor in its success is the core competitiveness of core competency lies in the company’s core values, policies, services and resilience, that is, business innovation and change capabilities, namely cut-throat competition everywhere in the past, the industry (as the vicious competition in the industry cut prices to attract buyers, goods with bloodshed market structure Advanced), we call it (that is, to create a new market strategy for the Blue Ocean Strategy). the Red Sea. pharmacy operators want to escape from the Red Sea to create a new blue ocean, more sensible innovation and changes in strategic thinking and rapid response capabilities. Value Innovation You want to create a blue ocean market, you must first realize the value of innovation, price value innovation “never had, through the provision of customer value (services or products) to construct a profitable business model to enhance and redefine existing market areas. “value innovation strategy is not in rush to beat competitors, but is committed to creating value for customers and the company leap, and then open the uncontested market space. value innovation goal is to achieve differentiation and low cost of. Create a blue ocean of four criteria: Long-term lack of innovation in the pharmacy industry in Taiwan, almost every day performing a cut-throat competition, although some of the drugstore chain’s turnover is a slight increase, however, they increase performance, but other pharmacies lost out, coupled with the chain pharmacies between tussle, will ultimately be cut to market more smaller this stage pharmacy operators seeking only to carve up the existing market demand, focus on the front of the competitors frequent moves, but forgot how to more valuable innovations for consumers . This is also preci