PR- trust and support from third parties.docVIP

 PAGE \* MERGEFORMAT 6 PR: trust and support from third parties Turning to the people, so linked to the 2003 International Collegiate debate the motion - ‘advertisements and whether it helps the public consumption? ‘As the estimated participant in the advertising of non-professional, despite the debate raging, and respond to exciting, but filled with the prejudices of advertising, such as it was found the essence of’ glossy ‘,’ the consequences of advertising is to increase customer acquisition cost ‘, etc. and so on, but from another angle, we can see the credibility of advertising in people’s minds is not high. China suffered another embarrassing ad is ‘Game No One Played’, a creative and beautifully produced ad does not sellers, visual pollution, often caused by selling ads, instead of vulgar. In this connection, the industry’s popular domestic brands of Ogilvy amp;amp; Mather operations for a few failures corroboration: Olive saponins extract shampoo and Panlongyunhai panacea grass, the river Zhikang films, dyne Royal Cistanche, etc. on the advertising work itself, worthy of the reputation of the international 4A, but its consequences are not conducive to sales for all to see. Melatonin and the success of advertising also makes the spread of vulgar ad becomes forcefully: not some people the author claims ‘will be vulgar ads in the end’ do? From a global view, the exaggerated promises and over-run, making advertising suffered a crisis of confidence, according to a recent Gallup 32 posts in the United States credibility surveys, advertising and advertising people’s credibility is only 1096, placing in the countdown second place, slightly higher than the car salesman one percentage point. At the same time, Ogilvy amp;amp; Mather, Hill amp;amp; Knowlton, fine letters more and more emphasis on cross-border spread of giant public relations business in China can be regarded as public relations industry is the rise of the signal. Trust is to maintain the link