Promotion- Promote consumption-.doc

Promotion? Promote consumption? The gradual homogenization of the product, highly competitive electrical industry, the promotion as a competitive strategy, its importance is increasingly apparent. I believe that the promotion refers not only to promote sales, but it should refer to promote consumption. When we carry out promotional should not be considered simply transferred to the distribution of the hands of the inventory, but should be from a consumer point of view, the terminal to carry out extensive activities to promote consumption, and thus boost sales. In recent years, including regional promotions, including many businesses each year, many, many different forms of promotion, the promotion to boost sales, increase brand awareness, to intercept the terminal resources against competitors made a contribution. In obtaining some results the same time, manufacturers representatives and distributors can see the implementation of promotional activities in the planning process, there is all kinds of errors and deficiencies, leading to promotion merely to promote manufacturers, sales of part of businesses, not to promote the consumption of deeper the final link. First, the completion of performance indicators and passive sales. Some of the manufacturers sales representatives do not increase the market whenever it was time to consider doing promotional pull it. The idea is not without justification, but the passage of time can easily lead to ideological inertia, more serious consequences that led to the market formed a “promotion dependency,” so that none other promotions as a passive activity. a lot of market practices, such as residential marketing, dealer meetings, conferences, etc. electrician, regional local conditions should be integrated using a variety of methods to form a portfolio of market development, the only way to ensure that health and sustainable development market. Secondly, the promotion track is not enough, too formal end to carry out promo