Promotional items correctly.doc

Promotional items correctly The outset, here talking about the concept of promotional items, including materials, all kinds of markets, buying gifts gifts. As a provider of products (manufacturers, distributors, retailers), in the finished product, price, and related marketing channels, after the structure of the building, we should consider the product’s rapid sales of the issue as soon as possible from a commodity to a currency conversion, will be marketing every link of the chain companies to grab for more profits. Promotion is to promote product sales volume, and maintain a marketing tool for a virtuous circle. The performance of promotions many forms, such as exquisite interior layout, shop displays a variety of promotions, and direct return of cash, or products as gifts, or by online delivery of the line under the award, or the target consumer group’s direct benefit and so forth. Many household electrical appliance enterprises every year, provision for certain promotional materials costs, is used to attract consumers and stimulate purchasing behavior, intensity, or strong or weak is the general of the total marketing cost of 2% ~ 10%. In fact, the promotional materials for manufacturers, distributors, retailers in terms of profit growth booster for both the correct and efficient application of all aspects of marketing promotional materials for the growth of profits and sales, inefficient, a waste of promotional items will be various aspects of marketing profits irresponsible. Treatment of promotional products, terminal different attitudes, methods vary For promotional items, some of the terminal market is valued, while others are not seriously sum up the situation of the occurrence of such discordant for the following reasons: Promotional products correlation is not high: Promotional materials in the design and production, sloppy, there is no choice in gift-depth analysis of brand and product selling points of relevance, can not play boost sales of br