Questioned Aokang brand dream.docVIP

 PAGE \* MERGEFORMAT 11 Questioned Aokang brand dream Aokang After 15 years of rapid development, Aokang has developed into a chain has more than 2,000 terminals, the output value of over 10 billion conglomerate, the current Aokang, the brand has gone beyond the market level, to become a major factor in driving sales, We see Aokang rely on a blue flame, the brand is trying to achieve a breakthrough, and formed a preliminary brand management system, but in fact, more of the completion of the primary corporate brand planning, not in the brand’s core values of the core form an effective level of knowledge, ‘dream is to come out of the’ while being hailed as the excitement to make, but the real results of what? A, ‘dream is to come out of the’ embodied in a dynamic process, rather than the result, combined with shoes industry, in the brand positioning, it can be considered to be common-sense errors (the latter). 2, a boundless ‘dream’ location reflects the driving force of consumption, where? Thinking the brand’s core values: Over the years, many workers in the brand’s core brand values are divided into functional and self-interest and emotional phenotype of inadequate understanding of the relationship between the two groups, some of that functionality important to note that a direct function of statements, such as Head amp;amp; Shoulders The anti-dandruff, comfortable excellent sterilization, etc. Some believe that the emotional importance, namely, social status, personality, taste and other aspects, such as cars, clothing and so on. Are separated by understanding, two kinds of knowledge are beyond reproach, the key lies in the practical operation of the phase appropriate to use, we do brand, is nothing more than to achieve the maximization of the brand, thus creating a powerful driving force for consumer, enterprise efficiency, long-term development. Then we in the development of the brand’s core values when the form impressed with the infection of an effect