Reflections on the channel innovative strategies.docVIP

 PAGE \* MERGEFORMAT 11 Reflections on the channel innovative strategies The pre-dawn darkness. Use this phrase to summarize the channel environment in China today can be described as fitting. Chaos, confusion, bloodshed, vision, and the East Yudai dawn ... ... But to really appear bright until that moment, you must depend on the entrepreneur’s great wisdom and strategic vision, through the chaos, the first to lead the company out of the fog. Innovation, and is only a form, while the strategy is the essence. Lack of product channels for the building of strategic planning is just a fantasy In recent years, often hear about companies frequently channel construction, while the number of professional media have fueled great efforts to strengthen the channels in the whole marketing system on the importance and irreplaceable. This is an improvement, at least show that enterprises have begun to understand the perspective from a new channel, but the overall feeling of both companies will focus on the channels of its own on the channel construction is rarely talked about the product relied on strategic planning. All along, the business-to-channel construction, and management has always been a natural development and experience in judging the state to take on price-driven mode of operation rebate as bait. Can imagine, if the left the product, channel is also able to exist? If you leave the product’s strategic planning, channel construction will be where to start? Based on channel construction will come from where? We believe that today’s businesses suffered from a ‘channel for over-syndrome’, because too much attention to the neglect of more channels, the nature of the content - product strategy planning. The existence of channel system is indeed driven by interests, based on price, but the question is, how can we continue to ensure that the channels of the various links of interest? In fact, extensive channels in the enterprise, under construction, channel the int