Regional brand local schools.doc

 PAGE \* MERGEFORMAT 17 Regional brand local schools Chinese Shadow Art from different parts of the development of a number of different schools. Far as Shadow in terms of shape, and some fine, some ancient, some rough, some pursuit of pictorial, while the shadow play music and singing also have their own local characteristics. The brand also has a distinctive regional, such as the Quanzhou smokers identified ‘seven wolf’, while others love Jinan, ‘General’; Tianjin Taxis are mostly ‘Santana’, while running the streets of Wuhan, ‘Beverly’; dairy products Industry is also true, it is also used to purchase locally produced regional brand. The so-called regional brands, that means an administrative (geographic) area within the framework of the formation of considerable size and strong production capacity, higher market share and influence of industry products. It contains two elements: First, regional, generally restricted to a region or a city within the region with a strong feature; second brand effect, often represents the main industrial products in one place the image of this region plays a decisive role in economic development. Standing of marketing position, the regional brand and strengthen your brand bigger than the country may be more valuable. For a particular market, the fighting capacity of regional brands may not be lost to the size of a nation-wide industry leader. Take the recent years, the market took place in Jinan, beer war as an example: As China’s beer industry’s dominant, Qingdao beer in the country Cuichengbazhai, vertical and horizontal alliances, Swordsman, but the delay can not be scored in close proximity to the market in Jinan, Jinan Baotu Spring Beer firmly occupy the mainstream of the local market . In 1997, Tsingtao Brewery launched the first round of beer to the Baotu Spring offensive. Qingdao Beer was launched low-priced brand ‘Qingdao mass’, a bottle of beer Baotu Spring cheaper than a dime or so, the intention of dominatin