Regional wine enterprises store go-.docVIP

 PAGE \* MERGEFORMAT 11 Regional wine enterprises store go? From Maotai, Wuliangye opened the first store of its kind of wine prices, the store seems to have become to many wine enterprises in the fierce market game, found another important expansion of channels, especially the past two years, the pace of the wine store construction never stopped But behind the seemingly glamorous benefit from the number of enterprises, the number of enterprises are still anxious, and how many companies eager? Why many wine prices will sights on store construction, I think roughly the following reasons: speaking from the stores functional properties, set the culture of corporate brand communications, product show, the market price of the benchmark, wine sales in one channel surface stresses another channel complement of the current cigarettes, hotel, commercial ultrasonic retail end of the buy distribution function, to expand the surface, breaking the regional brand to emerging markets to expand existing awareness Merchants difficult brand barriers, speak from the profit margins, based vendors, the major efforts of policy support, not agents of the layers increases, a substantial return on their profits also attracted the attention of investors, from the soundness of the facilitation Lecture on the profitability of the store need to implement an effective breakthrough of the “quantity”, the need to have a huge social network resources to achieve the “number one” and has a rich network of people, “key” to meet this, convenience , secure, high-yield hope for such investors, these investors wine prices to meet the requirements for the cooperation of customers, both from the perspective of development of the wine enterprises or investors, investment trends, the stores are in line with this positioning This also explains why many wine enterprises eyes focus on the construction of the store. Store construction, really wish, such as wine prices, as investors look forward to, you