Remy- high Raiders Yijijuechen.docVIP

 PAGE \* MERGEFORMAT 24 Remy: high Raiders Yijijuechen ‘Remy’ This is the world’s high-end piece Zhanzhao brandy sales 50 percent, of which 80% are sold abroad, the ‘first place’, but also how the high-end cognac market in China has been the champion of reaching, and occupies 20 % market share? Gone with the Wind call the face of uncertain market performance, capital restructuring, the sustainable expansion of the large number of weak domestic wine brands, from the wine ‘Remy’ in the Chinese market a successful marketing strategy will probably get some inspiration! 1, the market time to grasp the qualitative and A, Qualitative Market: There is no right target market is certainty, there can not be the correct decision. ‘Remy’ company has always believed that the Chinese market will be the world’s largest wine consumer market. Although the share of middle and low being a dominant role, but the basis of 80:20 ratio of 20% of the Principle of consumer dollars, 200 million people in terms of consumption of premium wines from the probability that it is feasible. With the rapid progress of China’s economy and open revitalize, brandy in the Chinese market is also bound to be impressive performance, so firmly to the Chinese market as ‘Remy’ sustainable development strategy for the market; B, Timing: The timing is not revel grasp, but the next qualitative market confidence, perseverance and finding. The early nineties of last century, a political turmoil has reduced the number of multinational companies investing in China. Remy companies have to adhere to the established goals and direction, not to mention more exit and conservative colleagues, just move forward and attack their own best time, because then a lot fewer competitors and resistance, in which the weak competitive environment under the foreign brand market, the homogeneity of competing with conventional marketing can be achieved victory. So Remy did not hesitate to put a lot of material, in China’s rapidly