Report from the market line.doc

 PAGE \* MERGEFORMAT 6 Report from the market line Brand awareness impression formation, its influence varies. Recently, we have one for the refrigerator, color TV brand advertising has made the investigation confirmed this. The survey also revealed that the brand choice of consumers in decision-making form the various features of the different variables. First, the distribution of brand awareness of media The survey of consumer access to product brand listed four main channels of information (Table I). From the above table shows, TV commercials to promote products and brands as the main medium of information, its access to the highest level, the ratio of 60%, while newspapers accounted for the lowest proportion. This state of affairs with the current public advocate audio-visual consumption, and brush out the status of low culture are closely related. It is worth noting is that the amp;quot;friends and relatives to promoteamp;quot; accounted for a larger proportion of shows that interpersonal relationships in the oral tradition contains information for consumers to collect, filter, judge appliance brand information to form a brand image has an important influence. So it is directly or indirectly, products and corporate image to enlarge an important way. Data show that among individuals who are familiar with the oral information to influence consumer behavior up to 80%. That is why some advertisers use advertising to stimulate amp;quot;whisper campaignamp;quot;, Yan scattered a rationale for a positive word of mouth information. Another study also shows that, through the mass media advertising, in guiding consumers to build brand awareness impression, early advertising by the mass relations are dominated by the model to balance / swap mode conversion, it is more focused disseminators individual image, mostly through the normal individuals (rather than an advocate) to the brand information penetration (as opposed to irrigation. lost) to the selected audience