Regional beer brands terminal innovation strategy.docVIP

 PAGE \* MERGEFORMAT 9 Regional beer brands terminal innovation strategy 1, the regional beer brands into the plight of the terminal In recent years, large-scale beer industry mergers, acquisitions, forming like Qingdao, Yanjing, China Resources and other millions of tons of super-large group. However, as the master of marketing Milton Kotler said, China’s beer market is still with Chinese characteristics, where a vast, complex supply chain, beer distributors numerous and scattered beer market level, and many parts of the culture, concepts, vary widely of beer, or regional loyalties, lo