- 1、本文档共9页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Regional beer brands terminal innovation strategy
PAGE \* MERGEFORMAT 9
Regional beer brands terminal innovation strategy
1, the regional beer brands into the plight of the terminal
In recent years, large-scale beer industry mergers, acquisitions, forming like Qingdao, Yanjing, China Resources and other millions of tons of super-large group. However, as the master of marketing Milton Kotler said, China’s beer market is still with Chinese characteristics, where a vast, complex supply chain, beer distributors numerous and scattered beer market level, and many parts of the culture, concepts, vary widely of beer, or regional loyalties, loyalty to a great extent. This has led to a larger number of regional brands still exist, in a certain area or a higher share in some areas. With several large national brands of resource integration, but also continue to launch the brand in some regions dominated by the offensive area, so that the struggle to end white-hot. As the beer bottles to carry inconvenient, back bottle system, and other factors, leading to the terminal struggle to become the focus of competition. Low-level terminal Competition is undoubtedly a vicious price war in disguise, regional beer manufacturers due to their own lack of financial resources, in the end the competition in trouble, unable to extricate themselves. Regional sales manager for beer manufacturers have been struggling to meet the challenge in the busy terminal, the terminal sink deeper and deeper in the mire. For the brand, capital and other disadvantaged regions Gairuhezou beer manufacturers out of the plight of the terminal to carry out the terminal innovation? With the author in a Beer Group counseling and lectures, make the following response.
2, end-innovation strategies:
1. Through product differentiation to gain market recognition, stimulating the terminal market
Chinese beer brand building relative lack of affection and love, is most lacking in ‘has a sentimental value of the story’, which is the master of Milton Kotler diagnos
您可能关注的文档
- Receivables logic.doc
- Received by e-mail rather children cough syrup antitussive and expectorant in rats.doc
- Recent Analysis of five-year transition Avon.doc
- Recent bronchial asthma drug therapy.doc
- Rebleeding after hypertensive intracerebral hemorrhage causes and countermeasures.doc
- Recent clinical application of Aquilaria.doc
- Receipt from the retailer's process of talking about.doc
- Recent research neuropathic pain.doc
- Recapture the lost orders.doc
- Recent research on Parkinson's disease MRI.doc
- 浙江省临海市白云高级中学2025届高三历史3月月考试题.doc
- 云南拾谷县第一中学2024_2025学年高二物理上学期10月月考试题.doc
- 2025版高考生物总复习第13讲基因的分离定律教案苏教版.doc
- 湖北省黄石实验高中2024_2025学年高一历史下学期期末考试模拟卷.doc
- 通史版2025版高考历史大一轮复习专题七近代化的曲折发展__中日甲午战争至五四运动前4第4讲从维新思想到新文化运动课后达标检测含解析新人教版.doc
- 2024年高考数学考试大纲解读专题04导数及其应用含解析文.doc
- 河南省许汝平九校联盟2024_2025学年高一语文上学期期末考试试题扫描版无答案.doc
- 江西省吉安市吉水县第二中学2024_2025学年高一历史上学期第二次月考试题.doc
- 北京市平谷区2025届高三政治一模考试试题含解析.doc
- 2025届中考物理第四讲物态变化专项复习测试无答案新人教版.docx
文档评论(0)