Regional Brand Clothings going out option.doc

 PAGE \* MERGEFORMAT 7 Regional Brand Clothing’s ‘going out’ option China today branded apparel sector, by region, can generally be divided into Shanghai to send clothing, Beijing-style clothing, Hang to send clothing, Guangdong sent clothes, Han sent clothes, warm camp clothes, Fujian Province to send clothing, Hong Kong and Taiwan clothing. Such as Beijing style clothing, stress free and easy stable, multi-style design with more traditional, but it is focus on the choice of fabric, color partial neutral, pay attention to clean lines and generous, refined look to wear them but steady. Guangdong were trendy and practical clothes melt into one in order to Qingli mainly natural color tone, multi-use thin cotton fabric, cut tact, style changeable, clean lines and smooth. Shanghai to send clothes, filling high-end luxury, in stylish and lively look into a dignified and stable, and many more silk as the fabric, soft smoothness, texture, pure and natural, luxurious and generous. Clearly each region has its own distinctive branded apparel products as well as the history and culture of the geographical characteristics of sediment down the working style and other characteristics of materials, but also generally reflect the local population in all of China’s west, south and consumption of fashion apparel and cultural orientation. In a market economy early stage of apparel brands in various regions of Ba side, it is difficult to form a national brand, and when with the WTO accession, in the face of the invasion of foreign brands, regional apparel brands want to become bigger and stronger, they must first go inter-regional development of the truth as soon as possible the occupation of the national market, made a national brand. Goal of entering a new regional market in this market before we have to do enough analysis and adoption of appropriate strategies, in general should start with the following terms: A full in-depth market analysis market analysis is designed to u