Regional beer market in 2009 staged a Hutch hegemony.doc

 PAGE \* MERGEFORMAT 15 Regional beer market in 2009 staged a Hutch hegemony Y area is located in southern Sichuan Basin, Sichuan, Yunnan and Guizhou provinces converge to .2008, Y regions total GDP of 600 billion yuan, ranking the province’s total volume and growth rate of the fourth with a total population of more than 520 million people ( In 2008, the nationally renowned producer of liquor, wine consumer market is huge. A beer company is the leading real estate company Y region, plant design production capacity of around 12 million liters, beginning in 2006 for 4 years wandering in the production and sale of 6 million liters, while the Y region in 2009, has more than 40,000 liters of the actual sales. B as a national beer brand, sold in the Y region B beer factory supply other towns. Although in 2006, had reached sales of nearly 4 million liters, but the ups and downs in recent years in the region in the maintenance of more than 30,000 thousand Y rise in actual sales. Data show that: Y area capacity in 2009 less than 9 million liters of beer, A Company products account for more than 50% market share, B brands account for nearly 40% market share, there are other nine brands together accounted for about 8% of the market share. Region in the Y, B brand as a powerful market challenger, the real estate business in 2003, A beer is off the throne after the boss arena, turns on the market bombardment, seeks to subvert the Y region A brand of beer and regain the arena boss position, but always difficult to blossom. Although B as a national brand of beer you, and in the surrounding market is strong monopoly. such high visibility, high permeability of the brand, but it is difficult to blowing hot and cold in the Y region, because the real estate business A beer entrenched the local market for many years. Y region near the face of the market capacity of 2.2 million liters, and the species is not a small proportion of beer consumption, B brand marketing expens