Regional buy-out heat but also hot-how long-.doc

 PAGE \* MERGEFORMAT 12 Regional buy-out heat but also hot-how long? In recent years, the regional companies to develop a strong buy brand has become a hot topic within the industry, such as the fen, West Phoenix, Shaanxi Taibai, Xinjiang Yilite so. Buy brand’s sales areas such domain generally limited to the local market, so it is known as the Regional buyout. With the deepening of competition Liquor, regional buy-out will be how to develop thermal phenomena? Liquor makers what issues they will encounter and how to deal with? This reporter has done a relevant investigation. Buy a new feature of the region In fact, the regional buy-out phenomenon in the beginning of this century have emerged, such as the fen, West Phoenix and so on, but the size and number of still relatively small. Since 2003, this phenomenon is gradually increased, in addition to the above-mentioned a few brands outside the Loop Inner Mongolia, Hubei Baiyun side of the elm Jilin, Hebei CONGTAI and many other brands have begun to such operations, but development of the number of different. The latest survey from the recent point of view, the regional bought some new features, not only companies previously involved in this model, there has been new developments in other regions has formed a strong brand companies have also taken this pattern. For example an earlier buyout brand fen development area in the sub-brand development efforts, on being further increased, Shanxi, one dealer told reporters last year by fen on their own direct sales of several brands in Shanxi to the auction, declaring these brands Dealers will buy operation, in which even the high-end products Fenjiu Hua Ci Blue is also known by a wine dealer in Sanjiang million yuan buyout financing operations. Henan liquor enterprise known as the leader of the Song River in Zhengzhou victory after also considering the buyout model. Liu Ming, Fu Jen Catholic group vice president, said Song River in order to maintain a strong brand as