Rising Sun- Integrating the power of communication.doc

 PAGE \* MERGEFORMAT 10 Rising Sun: Integrating the power of communication September is the major companies begin to develop new plans to promote an annual transmission season. ‘Maybe when you wake up the afternoon, it was found that they have fallen behind. ‘The world is changing, particularly China, are among the wave of complex socio-economic reforms, the future market environment is often unpredictable. For businesses, to develop ‘an annual communication plan’ how to play such a big effect? How to make it more efficient? Different companies have different views. They will also choose a different advertising companies to help them complete this task. Relative advertising companies, although they stood and business point of view are different, but share a common goal - to make ‘an annual communication plan’ more practical and effective. In the local professional companies, we will be the rising sun Advertising Communication Co., Ltd. in Guangzhou as an example. To explore this local 4A advertising company’s strategy. Choose Rising Sun are many reasons for success is just one factor. Rising Sun, established in 1994, was known as blowing agent with the industry leader in the cyclone. Only leader in 2000, after a painful transition successfully from the past stem ‘rough work’ mainly to the enterprise known for intensive work into higher technology and knowledge structures are more respected new business, for advertising into the of fresh blood. Novelty, change, so that the sun is always the same as the rising sun, full of vigor and vitality. After several years of experience that the sun, in the face of the customer both multinational companies such as Nokia, there are China Telecom, Ping An Insurance and other local businesses. Provided by the Rising Sun is not a single meaning of the ad production and media buying, but rather from the dissemination of strategic planning to creative execution, media, publishing of system services. This is the new integrated