Running out of offensive and defensive- how to deal with malicious competitors to compete.docVIP

 PAGE \* MERGEFORMAT 12 Running out of offensive and defensive: how to deal with malicious competitors to compete Not long ago, the U.S. Dell’s sales staff in order to avoid a ‘support the Chinese Government’ grounds, by e-mail trying to persuade customers away from IBM’s original IBM, in turn purchase Dell products. The name of Chris Dell said the company’s sales force, ‘you know, Lenovo is a Chinese government-controlled enterprise, recently acquired IBM’s personal computer business. While the U.S. government has approved the acquisition of Lenovo, we must understand that, and now IBM’s customers to buy one dollar for every product, both direct support and funding of the Chinese government. ‘ And as early as the end of March to early April of this year, Dell Lenovo in order to attack the channel on behalf of the business methods in China, targeting high-end office buildings in the running of a television advertisement in the ad, one heavier than the average person is defined as channel providers (brokers), he took over half-way fast-food restaurants ice cream waiter to the customer, first licking of one, and then to customers. Dell is trying to associate the ad implied the product as part of the profit, after eating, and then to the dealer. This ad came out, immediately caused an uproar in the industry. In the Lenovo acquisition of IBM PC, the Dell has become China’s most threatening rival, Dell, Lenovo, such as thorn in the side as not hesitate to take a malicious attack on a competitive basis Lenovo. Although from a business ethics point of view, Dell’s practice of not very bright, but competition in the market point of view, such a malicious blocking competitors, competitors marketing strategy to defuse the practice is justifiable. General competition - fierce competition - a malicious competition, the status of competition and escalating with the degree of competition, and malicious competition, the market competition has become a norm, while far-rea