Ruzhinaihe- No up difficulties rose with difficulty - a marketing vice president of the tragic case of playback.docVIP

 PAGE \* MERGEFORMAT 21 Ruzhinaihe: No up difficulties rose with difficulty - a marketing vice president of the tragic case of playback From the beginning of 2004, when all of the manufacturing industry are concerned about a very exciting subject, and that is the price of oil, because it not only on behalf of oil or energy, and almost all of the interpretation of the raw materials price trends. Since then, the industry is already facing a crisis of raw materials prices, but no one would have thought that the oil may exceed 70 U.S. dollars mark for the bar, giving the impression that the industry was very calm acceptance of all of this, but the reality is far from it. We are in the ice cream industry is moving forward with difficulty, a lot of raw materials from abroad, most of the packaging supplies from oil products, suppliers offer a few days, which makes many of our products directly on the profits reduced by 8% -10%, surface of the high management costs, channel costs, development costs, logistics costs and personnel costs, etc., the enterprise’s income and reduce expenditure seems to be no space at all, become increasingly bleak, and the evolution of this difficult period is by no means as was expected, as a temporary behavior, seems to be signs of life and death, many small and medium enterprises gradually gone out of business is proof. The author is a medium-sized businesses where, the pressure is even more stifling, the cost (including direct costs and indirect costs) rise makes sharp drop in corporate profits, business operations is stretched, how to turn the tide and become a business in this difficult situation must be considered thing. Our main line of products ‘wonderful crisp’ single-box price of 20 yuan, enterprise #1406; #196;#218;#203;#209;#203; Harbin 20.8 yuan, the cost-oriented price system lasted about 7 years, gross profits in recent years has been maintained at 22%. But the resulting products, raw materials containing chocolate, milk p