RX pharmaceutical enterprises of the future of marketing of the way the market.docVIP

 PAGE \* MERGEFORMAT 14 RX pharmaceutical enterprises of the future of marketing of the way the market Medicine and health products ‘turbulent 2006’ Medicine and health products industries and enterprises ‘anti-commercial bribery’ and ‘marketing to seek change and innovation’ throughout the whole year of 2006 has also become an important theme of this year. As a result, also contributed to the survival of medicine and health products industry, such as the status quo have occurred: media costs soared, channels, increasing costs: are no longer marketable goods to rely solely on advertising, publicity pull effect of changes for the worse; done a terminal on the sale, we can not sell non - moving goods; consumer spending increasing rationality: trust in advertising sharply reduced demand for products and services rapidly increased; the increasingly fierce competition in the industry: the total amount of each market on so much, not that I die you die; Medicine marketing concept behind the process, the cost exceedingly high, the product a single, shortage of talents, the brand ‘short-lived’ were common occurrences. Difference between reality and imagination too far, the face of foreign companies can always lead a little less marketing tool, and some pharmaceutical companies shouted ‘wolf’, lamented a profit before the easy ways and means of marketing not working: the traditional price war ineffective, and promotional battle ineffective, and ineffective advertising campaign, and to change the dose does not spiritual! Become a ‘four helpless’; to ignore common sense, ignore the brand, superstition, advertising, price cuts has become a tradition of over-marketing ‘4 sin’; the traditional distribution system design, but also complicated by the FALSIFYING, arbitrary prices, credit and rebate that ‘Four ills’. In a total ban on advertising prescription drugs after the mass media, the hospital medical records of this, pharmacy light box, poster competition is fierce to c