Saatchi Marketing jelly time.docVIP

 PAGE \* MERGEFORMAT 11 Saatchi Marketing jelly time Marketing and other marketing, like jelly, not telling their own stories, imagination entertainment, nutrition or health as the theme, but to seize the largest market characteristics of the group from the target consumer group characteristics and formulate marketing strategies. Jelly existence of the industry environment China dual pattern of urban and rural areas, decided to all commercial activities in urban and rural areas must be separate. Chinese centuries ushered in a rare scene of peaceful development, if they can not be called peace and prosperity, then specific to the major cities, saying that the people there lived a life of peace and prosperity, it is not too much. This is the jelly industry, this high-end consumer groups in both the target market for the basic living environment. So, flourishing era of food consumption characteristics of what is it? We know that flourishing era and sufficient food and clothing, compared hungry society, with great difference. That is, food and clothing and hunger community of people care about is stave off hunger and nutrition, that is, to meet the survival as a top priority. The Golden Age era of people’s consumption characteristics, can be described by the following table: As can be seen from the table, health / health, leisure and entertainment, beauty Body is the most fashionable society groups in the area of concern, combined with jelly largest consumer group is the characteristics of children and young women, we believe that jelly as a snack food , which can be brought to consumers the following benefits: * To meet the leisure needs (entertainment, fashion, taste ... ...) * To meet the needs of the beautiful * To meet the health needs of * To meet the growing demand for This is the social groups most fashionable areas of concern should also be jelly enterprise should provide the basic characteristics of the product. Yoshiyuki Lang’s entertainment