SAIC Chery Automobile for the brand meaning.doc

 PAGE \* MERGEFORMAT 11 SAIC Chery Automobile for the brand meaning All along, the relationship between SAIC and Chery Automobile become the industry’s focus of attention. The news media in general psychology from the adventures, to look at parallels in the nature of the SAIC and Chery. Currently, Chery and SAIC on the separation of the industry there are two main directions of interpretation: first, SAIC Chery Automobile was the national car production directory in order to obtain a strategic choice taken by now, Chery Automobile has obtained through its own efforts national standards for automobile production directory, SAIC Chery Automobile for the strategic significance has little SAIC Chery could throw off the unwanted mother armed with the world; the other is Chery Automobile is using its own capital to seek a larger sale home, and even the media to nose with eyes that, because China FAW there are many Anhui Hefei University of Technology Mechanical fellow professional to provide matchmaking, while the senior Chery also has a lot of engineering background, it should, in the professional integration easier. But I think that the focus of media attention on the issue has gone wrong, Chery is looking for an old lady Is the surface in order to obtain such a reason? Obviously not, in fact, obtained from the Chery sales records in recent years, the reputation and brand perspective, I think that SAIC Chery for the most meaningful is the brand in the professional level! History can not be repeated, if possible, we can make a bold prediction that if there is no SAIC Chery piece of signs, Chery will never be achieve such outstanding results, even as early as Chery might have become a foreign brand low-grade car processing base, if you do not recognize this, even if today’s Chery, its future is unpredictable. Therefore, the professional clear for the fast-growing Chery is especially important! * Tianqijituan: Why did you choose FAW Group The pattern of competition