Sales Manager Sales Planning VS Think Tank.docVIP

 PAGE \* MERGEFORMAT 5 Sales Manager Sales Planning VS Think Tank Marketing plan does not seem to be valued, achievements are salespeople out to communicate with customers and effective results; no results, sales staff get commission ... ... forget about some of the company’s planning staff in an awkward situation, the media market analysis, media data statistics, comparative advantage of the media are out of them to do; enterprise products in the market situation will also need them to investigate and understand. After the hard work out of the analysis results were not necessarily favored. Are either a bunch of people considered to be of little practical value to the data charts, or is that not much help, the next job or not to do it. In other words, plan to do something out there is a major drawback - the enforceability is not strong. Marketing planning positions why it is so embarrassing? The reasons are two: 1, planners lack of experience Planners usually have bachelor’s degrees, accept advertising, marketing, media and related expertise for specialized training. They have a good professional education, logical thinking ability, work attitude, rigorous, and do a good job during the school had planned to do the professional design. With highly educated, they were soon after graduation received the advertising companies. Is precisely the problem lies in here, they do not have work experience in the sales line, and even some people look down on front-line sales. Lack of experience, lack of comprehensive and thorough understanding of the customer, allowing them to do planning, they can put lesser consideration to the problem of customers, planning to some extent, the result difficult to be effective. 2, planners lack a sense of understanding with the client manager. Sales work itself contains a person’s philosophy of human communication is a major factor in sales success. Sales managers are planners and sales personnel to connect the link, but also decide