Sales Manager Sales guard trap - consumption and promote.docVIP

 PAGE \* MERGEFORMAT 6 Sales Manager Sales guard trap - ‘consumption and promote’ Consumption and promote the formation of the background: Customer no loyalty, brand rather, the product no difference. Close competition in the industry has turned to a single shop in a single product competition, vying for promotion in exchange for more high-intensity consumers. The resulting war of attrition, because today’s high attract consumers to promote tomorrow experiencing higher promotions competing products, consumers switch immediately to a new brand. The end that there is no promotion can only be unmarketable, while the faster consumer goods shelf-life is only 20 days, can not afford to see the extended post to see product thrown away bar! So after another high-promotion and look forward to using more resources to wear down opponents. Consumption and promote the formation of the reasons: 1, fine distribution, single-store management, sales trend is becoming more apparent, first-line brand to promote the completion of new attempts to purchase, following the Fall with the completion of a number of promotions to increase sales, attract more customers. 2, a competitor you are fine I’ve changed over the management of course, the search for a breakthrough less than a recipe. 3, super-fast consumer goods business R amp;amp; D capability and replication capabilities to new business success is not a cure. 4, end the fight on the battlefield tends to pressure the state to promote the sale, do not promote stopped, highlight the promotional embarrassment. 5, sales targets hanging their heads, in order to complete the assigned task, sales manager, the Department must notify the market promotion, marketing margins faced by lower-priced products, no customer loyalty can only be used to tie gifts, special, without scientific and technological content of the promotion was quickly followed up with the industry, competition, and is a wheel war, resources, war broke out. The scene