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Select dealers selected as my husband
PAGE \* MERGEFORMAT 5
Select dealers selected as ‘my husband’
Recently, a friend from a dealer, market planning is a coke head Gaode excessive ear, causing the whole market was paralyzed. Dealers, distributors, as if the brand does not matter, whether well-meaning advice of friends, commitment, or both hard and soft squeeze, people are fixed Lei, desperate not see behind closed doors, phone will not answer, or simply paid no attention to , ignoring your existence.
What is what causes the brand in the local market experienced such a catastrophe it? The following matter-of-anatomical analysis of operational errors bar.
Mistakes one: the blind arbitrariness led to defeat in
XX friends last year to accept the regional business, because at that time did not make sufficient market research, judge, summary and arbitrary judgments on the local dealer does not meet the work, bullish, Laojianjuhua other conclusions, request a replacement distributor. The lead then? Did not provide a number of questions, put the merger of the region to another dealer in the region. As everyone knows, because of the other regional distributors operating funds, the operation of the limitations of thinking, only to make money as a bargaining chip in the region simply do not enter, management does not mind, churning out to create their own network, who give money to the to whom goods, there is no clear goals and operational processes, the market chaos. At the same time the previous distributor due to the backlog of inventory, consumption goods are also desperate, other dealers bar, also took the opportunity to pound point of goods, some share points. Suddenly the whole market a foul, the price chaos, confusion networks simply can not be managed, resulting in a loyal distributors can not survive. In this way, as the new distributor of the absent-minded, than to than to feel better, or that old. Left, a few months later to re-distribution of the return of the previous dealer, but this time
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