Select Distributors- How to go beyond the traditional disadvantages of.docVIP

 PAGE \* MERGEFORMAT 24 Select Distributors: How to go beyond the traditional disadvantages of Distributors links and marketing systems and channels on the importance of the upstream manufacturers have long been understood. But the return of cognitive awareness, both sides can successfully crossed the differences of opinion, conflicts of interest Hom, the ultimate satisfaction of the cooperation of state, it is another matter. This is no way to something, because upstream manufacturers and distributors, after all, are two different interest groups. They are in the distribution speed, breadth, depth, distribution support, distribution of primary and secondary knowledge of many aspects of reimbursement, and so, naturally, there is a small abacus each have their own situation. However, relatively speaking, product sales and back to the distributor shall take the initiative weak brands who seem to never be in this struggle between the curtain call at the next wind. Therefore, we often will see: ※ can not be certain distributors and the main emphasis on pushing their own products, can not be achieved within the agreed time agreed upon Distribution shelves rate; ※ certain distributors in advertising, promotions and other marketing support on both hands to keep on the market to support down, but not strictly enforced or even cover their support costs directly into its own pocket; ※ certain distributors in arrears when the payment for the goods of another; ※ certain distributors also cheap FALSIFYING a; Many brands are so weak and so painful thing. If these problems are not solved, then the relatively poor ability to resist risks weak brand, it is very likely to face defeat in the regional markets, and even trigger a chain reaction, so that their haste to come and go Ju has completed life histories. However, these risks from the distributor, how to get better to reduce or to avoid it? Each one upstream firms, each a weak brand, every day, ponder hard enoug