Terminal operations in several fundamental principles of.docVIP

 PAGE \* MERGEFORMAT 20 Terminal operations in several fundamental principles of In this chapter, we will first Analysis of how the wholesale and retail sectors to use four basic principles, then introduced the wholesale and retail sectors and the market as a whole to start the other two principles. 1, ‘3 a ‘model Wholesale and retail sectors, due to consumers directly with the product ‘to meet’, leaving POP exposure rate to become a very important indicator, especially in urban areas and medium-sized supermarket, there is no recommended by groups (some of the products in the supermarket city There are also recommended to play the roles of sales), ‘3 ‘a basis for termination of indicators, in fact, only two: POP exposure rate and purchase rate by name. Generally speaking, the eye-catching, system-oriented POP system (POP-scale operation of what we call ‘storefront package’), can be compared in a single shop to form a strong atmosphere of brisk sales, or POP can only play a prompt product or promotional information effect; If the majority of major stores are in place to set up POP system, it will make it into a large-scale advertising campaign, for shaping the product above the crowd atmosphere and the strong sales on brand perception is very helpful. An automatic mechanism is named the market started to buy and maintain results. Import in the market during the period, if you want to rely on this indicator push to start the process, you need to in advertising, opinion leaders, organizational efforts, in addition to resources, energy permit, require a higher launch speed can be appropriately named the direct purchase of the activities of the organization to improve (chapter in the planning and implementation of chapter cases that will be introduced that is based on the ‘hard drive named buy’ begin to start working). Wholesale and retail sectors named by name to buy the basic premise of the formation of a product can still taste the products have a certain