To help sales - to deepen the market control.docVIP

 PAGE \* MERGEFORMAT 23 To help sales - to deepen the market control Procter amp;amp; Gamble, Johnson amp;amp; Johnson, Unilever, Colgate and other multinationals, coincidentally use of marketing concepts to help develop management market, there must be one of the reasons. In order to achieve the terminal network coverage, the purpose of achieving sales growth, consumer goods such companies by the input (from the factory sales management control) human, financial, material and other types of resources, a comprehensive and systematic support for dealers, this is to help sales. To help sales, above all, sales support, but not to provide self-control by the dealer support. To help sales personnel management from the factory under the control of system support. To help sales, is a sales management system, but it is not to manage internal staff for the purpose, but rather to manage distributors to manage the terminal for the purpose of retail sales management system. To help sales, is a perfect customer service and strengthen the operation of the market channel development and management philosophy. To help sales philosophy, multinational consumer goods companies in the Chinese market channels are operating process, widely used. P amp;amp; G mode - marketing ideas to help a successful example of Procter amp;amp; Gamble - the world’s daily chemicals, washing industry giants, its success in China for all to see. In addition to product quality and first-class scientific research and strong management system, the higher the quality of personnel and other advantages, most marketing circles that a huge amount of advertising investment is a key factor in the success of Procter amp;amp; Gamble. Indeed, as the world’s largest advertisers, Procter amp;amp; Gamble company also thinks this is a magic weapon for the success of one of the company. However, many foreign marketing, believe that P amp;amp; G’s advertising success is no mystery at all, as long as capital str