Under the guidance of scientific concept of development of corporate marketing strategic planning.docVIP

 PAGE \* MERGEFORMAT 24 Under the guidance of scientific concept of development of corporate marketing strategic planning The scientific development concept in the party’s ‘big 17’ that has been referred to a considerable height, a time for our future development planning is an important guiding ideas and conceptions. Reflects our specific business management, its meaning is extremely important, very practical value and significance. We are doing food industry, and to ‘scientific concept of development’ experience is extremely profound. In our industry, many enterprises are in the last century the seventies and eighties produce or develop. Start small and weak economic foundation, as China’s reform and opening up, people’s living standards continued to improve, but to develop. At that time the beginning of a market economy, China’s urgent need of many industries and fields are the development of virgin land can be described as covered with gold, as long as the practical work hard to produce quality and cheap products, we can win the profits. It was fashionable phrase is hard to get rich. Very few people skilled in management, let alone scientific management. When the wheel of history has entered a new century, the world economy and China’s economy are already upside down. China’s economy is changing, many industries and many areas of business competition is keen. As the pattern of world economic integration, the development of Chinese enterprises and a number of competing against international companies. China’s domestic market is an important international market. Many Chinese enterprises in the game in the ongoing development and growth, and move towards internationalization. There are also some companies in the development to a certain scale, is indeed a series of problems facing the management of difficult to resolve, but while many businesses because of the decision-making mistakes and crashing fall. The face of many of the world-class international comp